1291-1299 Third Avenue

Building Name: 1291-1299 Third Avenue

Architect: SLCE Architect

Developer: Thor/Premier Equities

Building Height (to roof): TBD

Number of Stories: TBD

Number of Units: TBD

DOB Information:
Click here for demolition permits for 1297-1299 Third Avenue.
Click here for permit information for a 6-story building at 1299 Third Avenue.

Project Information:
Thor Equities and Premier Equities have acquired three, five-story brick apartment buildings (1291-1299 Third Avenue) between 74th and 75th streets on Third Avenue. Details from a Board of Standards and Appeals (BSA) application to amend an existing variance for one building on the zoning lot (203 East 74th Street) reveal that the developer plans to build a 31-story condominium tower with an approximate height of 370 feet. The new building’s footprint would be only on 1297-1299 Third Avenue (the existing Manhattan Shade and Glass building) with 1291-1295 Third Avenue, 1301 Third Avenue, and 203 East 74th Street each transferring unused development rights for the proposed tower. This was confirmed by the developer at a Community Board 8 hearing on February 21st.

However, on March 14th the developer filed plans with the Department of Buildings for just a 6-story building building at 1299 Third Avenue. It is likely that these plans are just a placeholder for the larger development (and in fact, this same architect was involved in a similar bait and switch with plans for a building on West 66th Street). Additionally, despite representations by the developer in front of the Community Board, the developer may be planning to incorporate the adjacent tenement buildings to the south of the development site into the project, including the iconic JG Melon restaurant. If confirmed, this could radically change the scope and scale of the proposed project.

Relevant documents:
BSA Application disseminated by Community Board 8
Presentation by FRIENDS’ urban planner George Janes with details known to date about the project (March 15, 2018)


“Meridian to Market Shovel-Ready Boutique Development Site in the East 70s.” by Meridian Investment Sales. Commercial Observer, June 11, 2019.

“Thor, Premier file plans for Upper East Side resi building,” by Eddie Small, The Real Deal, March 14, 2018.
Demolition Permits Filed for 1297 and 1299 3rd Avenue, Upper East Side,” by Andrew Nelson. New York YIMBY, March 1, 2018.
“3 Upper East Side Buildings Will Give Way to a 31-Story Condo,” by Tanay Warenkar. Curbed NYC, January 30, 2017.
“Premier, Thor plan 31-story UES condo on Third Avenue,”  The Real Deal, January 30, 2017.

Page updated: 08/08/19